“Alala" (pronounced a-lay'-la) in Greek Mythology was the female personification of the war cry. Here at Alala, we have declared war on traditional sales and service. We offer custom fittings by ABCOP nationally certified mastectomy fitters for breast prosthetics, custom prosthetics, mastectomy bras, compression bras, lymphedema supplies and compression garments, and post-surgical camisoles with drain bulb holders in our boutique, which feels like home. Post-surgical treatment is ever-evolving, and you may look for new ways to deal with the trauma and change that comes with diagnosis. We here at Alala feel it is time to treat the whole person.