A Unique Boutique For
Today's Warriors
Our Story
“Alala" (pronounced a-lay'-la) in Greek Mythology was the female personification of the war cry. Here at Alala, we have declared war on traditional sales and service. We offer custom fittings by ABCOP nationally certified mastectomy fitters for breast prosthetics, custom prosthetics, mastectomy bras, compression bras, lymphedema supplies and compression garments, and post-surgical camisoles with drain bulb holders in our boutique, which feels like home. Post-surgical treatment is ever-evolving, and you may look for new ways to deal with the trauma and change that comes with diagnosis. We here at Alala feel it is time to treat the whole person.
Meet Our Team
At Alala, our team is like a family, working together to provide thoughtful, personalized support. Whether it’s our certified fitters or support staff, we’re all here to make sure you feel seen, supported, and at home every step of the way.
Founder & CEO
SHERRY SHIPP NORRIS, CFm
Sherry has spent 20 years helping South Carolina cancer patients access the care they deserve. Founder of DME360, she now mentors others, leads with passion, advocates for breast prostheses access, and embraces small-town living, farming, and inspiring others to thrive.
Senior Trainer and
Patient Care Specialist
LISA SEEGER, CFm
For 15 years, Lisa’s compassionate care and humor have helped patients feel at ease at Alala. She ensures they feel heard and supported, often finding helpful resources. Outside of work, she enjoys the beach, family time, and thrift store treasure hunts.
Office Manager
JACKIE GROOMS ELLIOTT
Jackie, Alala’s Office Manager from Sumter, SC, keeps the team organized and handles shipping, logistics, and supply chain. Trained in mastectomy care, she ships with heart. She's also our in-house chef, serving up birthday and event meals with love.
Patient Care Specialist and Community Advocate
FELICIA M PRESSLEY, CFm
Felicia, Alala’s Billing Supervisor, brings a strong healthcare background in CNA work, medical coding, and billing. She’s found her home ensuring bills are processed and paid. Outside work, she’s a patient sitter and volunteers at her local church.
People and Operations Coordinator
TIARA THOMPSON
Tiara is passionate about peace of mind, happiness, and value-based leadership. She builds Alala’s transparent culture through support and strong communication. With creative skills and problem-solving talent, she inspires everyone to be their best.
Accounts Receivable Specialist
EMILY LYNN NORRIS
Emily Norris manages accounts receivable and operations at Alala and is a certified mastectomy fitter. Outside of work, she loves horseback riding and nature. Her son, Mathias, often joins her at the office, adding a warm, family feel to the workplace.
Chief Clinical Officer
MICHAEL NORRIS
Michael is the Chief Clinical Officer at Alala and a Certified Compression Garment Fitter specializing in lymphedema and post-mastectomy care. With a background in sales and business development, he brings a rare blend of clinical expertise and growth strategy to the DME space. Michael helps teams identify and reach their ideal patients through key clinical touch points—turning referrals into long-term relationships and better outcomes. Outside of work he is busy with his two boys, Miles and Baker or playing ice hockey.
Director of Business Operations
RON NORRIS
With more than 30 years of experience in sales, industrial engineering, product design, and customer relations, Ron is a natural problem solver with a passion for organization, planning, and creative design. He has successfully worked in both field and corporate settings, bringing innovative solutions to every challenge. A U.S. patent holder for an arm donning device, Ron blends technical insight with practical ingenuity. In his free time, he enjoys life on the farm and refereeing hockey.
Patient Access and Benefits Specialist
KELLY ABE
Kelly Abe is Alala's Patient Access and Benefits Specialist, dedicated to helping patients navigate their insurance benefits with compassion and care. Having been part of the Alala family on and off for many years, she brings valuable experience and a genuine heart for serving others. Kelly is the proud mother of three grown children, and in her free time she enjoys gardening, traveling, and making memories with her family and friends.
Patient Care Specialist and Charleston Manager
Angela Woods, CFm
Angela is a Certified Mastectomy Fitter at Alala with five years of experience in compression garment fitting. Originally from Texas, she recently married her husband, John, and enjoys serving patients with compassion and expertise. Guided by her Christian faith, Angela loves spending time with family, traveling, and making memories with John whenever she can.
Patient Care Specialist,
Volunteer Coordinator
KRISTI KLINE, CFm
Kristi is a certified mastectomy fitter and volunteer coordinator at Alala, passionate about supporting women with compassion and care. Guided by her Christian faith and a heart for service. In her free time, she enjoys aerial fitness and has a deep passion for animals.