Alala: A unique boutique for today's surviving woman

The Owners

Kim Neel

As a one year breast cancer survivor in 2006, Kim left the corporate world to open Alala, LLC with her fellow Girl Scout leader, Sherry Norris. Besides being an active Girl Scout volunteer, Kim has been a Team Captain for the First Ladies Walk – Steps Against Cancer and Relay for Life not realizing the research money raised would someday benefit her.

With her bachelor of arts degree in business administration from Lenoir-Rhyne College, Kim went to work for Pirelli Cables and Systems NA. After 21 years at Pirelli Cable and 5 years in insurance, Kim left the corporate work force to get certified as a post surgical breast prosthetic, compression garment and cranial prosthetic fitter. Kim stands ready to serve women from all walks of life at “The Unique Boutique for Today's Surviving Woman”.

Sherry Norris

As a 7 year small business veteran, Sherry has taken her Business Administration training from Kennesaw State and parlayed it into another business venture in Alala, LLC. Her experience with female issues made her realize that there was a lack of support for women with the same issues in the Columbia, SC area. Something had to be done. Sherry was inspired to start an enterprise that is known as "a unique boutique for today's surviving woman".

Alala, LLC addresses the empowerment needs for women surviving all types of reproductive cancers, but targeting those in need of a caring and professional breast prosthetic fitter.   Certified by the American Board for Certification as a CMF (Certified Mastectomy Fitter),  Sherry is ready to help by serving Columbia, SC women from all walks-of-life in a one-stop shop!

The Boutique

"Alala" in Greek Mythology is defined as "the female spirit of the war cry".

As survivors, each of the owners brings a personal war cry for personal service for women after cancer diagnosis.  Alala, LLC offers a one stop shop for intimate service and personal support.

Alala in the News

South Carolina Business Journal, Featured Business

USC Incubator

Bras Across Columbia

Relay for Life

Feature Business in the Columbia Business Journal

USC Business Article

Warriors for Breast Cancer Survivors